"Lots of people want to ride with you in the limo, but what you want is someone who will take the bus with you when the limo breaks down. "
Business Intelligence Market Evolution
IDC research suggests that the BI market has evolved in 15-year market cycles, as shown in Figure . The first market cycle occurred from 1975 to 1989, the second cycle occurred from 1990 to 2004, and we are now in the early years of the third BI market cycle. From the technology supply perspective, the first market cycle was characterized by the availability of basic reporting and statistical tools and the emergence of DWs. The second BI market cycle ushered in the period of client/server-based BI tools with visual interfaces for dedicated analysts. Most markets experience a typical S-curve pattern, with different levels of growth along the S-curve. IDC expects such a pattern to continue in the current (or third) 15-year market cycle.
Source: IDC, 2008


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